Research with Impact

• Overview
• Promotional Effectiveness Measurement
• BrandImpact^™
• SalesImpact^™
• ComplianceImpact^™
• Consulting Analytics
• AlphaDetail Custom Research

Brand Impact

ImpactRx’s longitudinal solution delivers unique insight into the performance and quality of your field force based on real-time feedback direct from your targeted physicians and presented in a competitive context. We also provide sample-flexible, cross-sectional assessment of detail quality through validated metrics measured against established norms and competitive benchmarks.

Maximize Sales Performance

For sales management and sales operations teams working to maximize the effectiveness of their company’s sales force and thereby grow market share, ImpactRx’s SalesImpact™ provides a complete and robust assessment of the execution and quality of field selling efforts through benchmarking against internal teams, competitors and established norms, as well as over time. SalesImpact™ enables clients to measure and improve the performance and quality of their field selling efforts.

Our data assets and research capabilities longitudinally capture competitive promotional dynamics as they occur in the physician’s office, offering invaluable insight into the sales rep’s abilities to engage physicians and influence their brand choice. From our promotional effectiveness measurement solutions to our proprietary AlphaDetail Custom Research that addresses questions specific to your product or specialty area, our broad capabilities empower you to confidently craft your best strategies for success.

The SalesImpact™ solution suite offers sales management invaluable insight into the effectiveness of sales reps in engaging physicians and influencing their brand choice. From solutions built using syndicated data designed to measure the effects of your sales activities—and those of your competitors—to proprietary AlphaDetail Custom Research that addresses specific questions you need answered, our broad capabilities empower you to confidently craft your best strategies for success. SalesImpact™ offers robust data interpretation that reaches well beyond the scope of rival research companies. Our successful engagements with pharmaceutical companies number in the thousands and span virtually every medical specialty and therapeutic area. Whatever your specific challenges, our team has the knowledge, experience, and resources to help you mold your sales strategy.

Sales Management and Analysis

• > Track the ability of sales reps to access and engage high-value physicians
• > Evaluate how well sales reps drive brand performance
• > Benchmark and monitor physician assessment of sales force performance and quality
• > Track sales force effectiveness and impact on brand choice
• > Determine the sales rep activities and attributes that most impact prescribing intention and behavior
• > Compare selling activity across regions and by physician segments to identify best practices
  

Detail Impact and Optimization

• > Gauge how detailing efforts drive brand share
• > Ascertain the impact of competitors’ details on brand performance
• > Measure the effectiveness of sales reps with a multi-product portfolio

Your Needs, Your Solution

ImpactData™, our proprietary, unique and robust data asset fueling comprehensive promotional effectiveness solutions, contains more than a decade of insights from thousands of targeted physicians.

• > On the industry’s promotional efforts and the corresponding treatment decisions captured longitudinally from the physician’s office
• > On the quality of sales rep interactions with physicians measured through validated metrics and against established norms and competitive benchmarks
• > On the attitudes underlying physician behavior measured through validated prescribing decision factors across key therapeutic categories

The ImpactData™ data asset contains unparalleled insight into physician behavior in response to promotion as well as into the perceptions, attitudes and beliefs underlying that behavior.

Whether you employ ImpactData™ as a launch point for your AlphaDetail Custom Research and analytics or engage SalesImpact™ for answers outside the realm of ImpactData™, our solution suite can help you increase the quality of your sales strategies. Our AlphaDetail Custom Research solutions encompass extensive quantitative and qualitative research and analytics capabilities. We also maintain one of the most robust online physician panels in the industry, with access to physicians representing all AMA specialties.