Research with Impact

• Overview
• Promotional Effectiveness Measurement
• BrandImpact^™
• Oncology
• SalesImpact^™
• ComplianceImpact^™
• Consulting Analytics
• AlphaDetail Custom Research

Brand Impact

ImpactRx’s longitudinal solution provides unique insight into the execution and effectiveness of brand strategy based on real-time feedback direct from your targeted physicians and presented in a competitive context.

Maximize Brand Performance

For brand marketing and market research teams working to maximize the effectiveness of their brand promotional strategy and thereby grow market share, ImpactRx’s BrandImpact™ provides unique insight into promotional execution, quality and the impact of promotion on physician prescribing behavior. BrandImpact™ enables our clients to measure and improve the execution and quality of their brand promotional strategy.

Our data asset and research capabilities measure promotional quality against validated norms and benchmarks and longitudinally captures both promotion and prescribing decisions from targeted physicians with a competitive context –providing the truest read on change in physician behavior and the factors influencing that change. From our promotional effectiveness measurement solutions to our proprietary AlphaDetail Custom Research that addresses questions specific to your product or specialty area, our broad capabilities empower you to confidently craft your best strategies for success.

BrandImpact™ offers robust data interpretation that reaches well beyond the scope of rival research companies. Our successful engagements with pharmaceutical companies number in the thousands and span virtually every medical specialty and therapeutic area. Whatever your specific marketing challenges, our team has the knowledge, experience, and resources to meet your needs.

The BrandImpact™ solution suite supports your efforts throughout the complete product lifecycle:

• > Understand the competitive landscape prior to launch
• > Maximize the impact of product launch tactics
• > Quantify real-time share-of-attention within the context of the complete competitive landscape
• > Gain insight into treatment choice in the physician’s office
• > Evaluate which messages and promotional tactics have the greatest potential to drive brand choice
• > Measure the effectiveness of detailing activity
• > Determine how competitors’ messaging affects brand usage
• > Ascertain whether regional differences are affecting market variances
• > Gauge whether sampling volumes are driving share — or supplanting written prescriptions
• > Assess the impact of meeting and event activity

Your Needs, Your Solution

ImpactData™ our proprietary, unique and robust data asset fueling comprehensive promotional effectiveness solutions, contains more than a decade of insights from thousands of targeted physicians:

• > on the industry’s promotional efforts and the corresponding treatment decisions captured longitudinally from the physician’s office
• > on the quality of sales rep interactions with physicians measured through validated metrics and against established norms and competitive benchmarks
• > on the attitudes underlying physician behavior measured through validated prescribing decision factors across key therapeutic categories
• > The ImpactData™ data asset contains unparalleled insight into physician behavior in response to promotion as well as into the perceptions, attitudes and beliefs underlying that behavior

Whether you employ ImpactData™ as a launch point for your AlphaDetail Custom Research and analytics or engage BrandImpact™ for answers outside the realm of ImpactData™, our solution suite can help you increase the quality of your marketing strategies. Our AlphaDetail Custom Research solutions encompass extensive quantitative and qualitative research and analytics capabilities. We also maintain one of the most robust online physician panels in the industry, with access to physicians representing all AMA specialties.

The comprehensive BrandImpact™ product line includes solutions for all major therapeutic areas. Our network of high-value primary care physicians and specialists offers longitudinal promotion and treatment data specifically for those specialties.