Research with Impact

• Overview
• Promotional Effectiveness
• Consulting Analytics
• Custom Research
• POP2.0^™
• Custom Solutions

Custom Research

In today’s ultra-competitive biopharmaceutical arena, meeting your biggest sales and marketing challenges – from preclinical phase through product expiration – requires unparalleled insight into the market.

Let Our Custom Research and Analytics Open Your Eyes

Our comprehensive custom research capabilities offer the clear and penetrating vision you need to solve your most difficult challenges among today’s toughest target respondents, including health care professionals, patients, and caregivers.  Our virtually limitless research services, can help you understand your brand’s performance and potential so that you can meet—and exceed—your marketing and sales goals.

Our unique expertise enables us to offer extensive quantitative and qualitative biopharmaceutical marketing research and analytic solutions. Our comprehensive reports provide detailed analysis and interpretation to support informed decision making—whatever your decisions require. Our job is not just to gather data but to help our clients succeed. And we do it with integrity, creativity, responsiveness, and respect.

Our flexible, customizable supplement to the subscription-based platform promotional effectiveness solutions enabling clients to drill down to gain more granular insight into the factors driving physician prescribing behavior.

Our robust custom research capability is uniquely fueled by ImpactRx’s data and physician assets to support a full range of custom research solutions across the entire product life cycle.

Our Approach

Whether your needs mandate an integrated approach utilizing our ImpactRx syndicated resources or a more traditional approach, ImpactRx provides actionable insights for your marketing decisions by incorporating state-of-the-art design, execution, and analysis. Coupled with our technological skill set, we can tackle your most difficult issues from early molecule evaluation to post-patent expiration, qualitatively or quantitatively.
We have helped our clients across a multitude of different engagements, including the following:

• Market landscape/new product opportunity assessment
• Market segmentation
• Customer satisfaction modeling
• Secondary data analysis for forecasting and promotional response modeling
• Positioning development/refinement
• Product line evaluation
• Sales force effectiveness
• Target product profiling
• Knowledge, attitude, practices (KAP) studies
• Promotional message/concept development/execution
• Sales simulation exercises
• Awareness, trial, usage (ATU)/tracking studies

Expand Your Solutions with ImpactRx

At ImpactRx, we’re committed to providing one-of-a-kind solutions that reach beyond our high-quality custom research and analytics. We empower our clients to devise timely, accurate, and actionable solutions by leveraging the power and intelligence of both the ImpactData^™ and AdvantageBuilder^™ database. ImpactData^™ continuously captures promotion and treatment data from a longitudinal panel of high-value, smartphone-connected physicians. When integrated with custom market research and analytics, ImpactData^™ gives you extraordinary insight into the complex biopharmaceutical marketplace—and a decided edge over the competition.    Our AdvantageBuilder^™ database is a virtual "treasure trove" of data and insight into what drives pharma and biotech product choice and what pharmaceutical and biotech companies can do to affect prescribing. From tracking attitudes and prescribing on a range of sales and marketing initiatives on over 500 pipeline and inline drugs, we can help you understand what good "looks like."

Let us know your needs and top questions, and we'll work with you to devise a customized solution to help solve your challenge.