Research with Impact

• Overview
• Promotional Effectiveness Measurement
• Consulting Analytics
• DetailImpact^™
• MessageImpact^™
• TabletImpact^™
• LaunchAdvantage^™
• MessageAdvantage^™
• TargetAdvantage^™
• AlphaDetail Custom Research

Tablet Impact

The insight you need to optimize your tablet detailing and messaging strategy

In today’s digital world, equipping sales reps with mobile technology has become almost a necessity, and biopharmaceutical marketers and market researchers have invested heavily in the use of tablets to engage with and customize interactions with physicians. Tablets serve as a closed-loop marketing tool that efficiently communicates marketing and labeling information, clinical trial results, and patient education materials during sales details.  Powered by our longitudinal, behavioral ImpactData^™, TabletImpact™  resolves the questions you need answered to help you get—and stay—ahead of the game:

Effectiveness and Return on Investment

• Overall and Comparative Effectiveness:  Are details that leverage tablets more effective than those delivered by other means? 
• Competitive Analysis:  How does tablet effectiveness for your brand or portfolio compare with your competitors?
• ROI:  What is the impact of tablet use on physician prescribing behavior?  What is the optimal deployment of the tablet in the field to improve sales calls and maximize brand share?

Identification of Tactical Adjustments to Maximize Tablet Impact

• Tablet Targeting Effectiveness:  Is the use of tablets more effective for some physician segments than others? Can targeting be adjusted to maximize tablet impact?
• Tablet Delivery Effectiveness:  Are details via tablets more effective for delivering some messages than others?

Download TabletImpact^™