Research with Impact

• Overview
• Promotional Effectiveness Measurement
• Consulting Analytics
• DetailImpact^™
• MessageImpact^™
• TabletImpact^™
• LaunchAdvantage^™
• MessageAdvantage^™
• TargetAdvantage^™
• AlphaDetail Custom Research

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DetailImpact

Our analytical solution provides unique insight into the execution and impact of detailing, including competitive detailing, on physician brand choice.

Most promotional response models are designed to assess the return on investment for total spend across all promotional channels as well as optimize allocation of spend across those channels.  ImpactRx is the industry’s leader in the most costly channel –  in-office personal detailing.  Powered by our longitudinal, behavioral ImpactData^™, ImpactRx is uniquely positioned to provide unparalleled insight into the following questions:

Effectiveness and Return on Investment

• Overall and Comparative Effectiveness: How effective are details for driving choice for your brand?  How does detail effectiveness for your brand/portfolio compare to your competitors?
• Competitive Vulnerability and Cross Brand Impacts:  How effective are competitor details for driving choice from your brand? Are there synergies, or asynergies between your brand’s details and other brands in your portfolio?
• Projected Effectiveness and ROI:  Given your current messaging and targeting strategy, what is the projected change in brand choice for your brand associated with changes in detailing?  What is the return on investment associated with those alternative scenarios?

Identification of Tactical Adjustments to Enhance Detail Efficacy and Efficiency

• Detail Targeting Effectiveness:  Are details more effective for some physician segments than others, and if so can targeting be adjusted to improve detail effectiveness?
• Detail Positional Effectiveness: Are details more effective as first position or second position, or in combination with other products in the portfolio?  If so can multi-product detailing strategy be adjusted to improve detail effectiveness?
• Tablet Performance Effectiveness:  How effective are details that leverage Tablets for driving choice for your brand relative to details that do not? How does Tablet effectiveness for your brand/portfolio compare to your competitors?

Download DetailImpact^™