Research with Impact

• Overview
• Promotional Effectiveness
• Consulting Analytics
• DetailImpact^™
• MessageImpact^™
• TabletImpact^™
• LaunchAdvantage^™
• MessageAdvantage^™
• TargetAdvantage^™
• Custom Research

ImpactRx Consulting Analytics

ImpactRx Consulting Analytics solutions help clients design, analyze, and improve the impact of their brand marketing and sales strategies.   ImpactRx’s iPhone-enabled longitudinal panels capture promotion activity and patient treatment decisions from the same physicians all within a complete competitive context.  The link between promotional stimuli and behavioral outcomes is direct.  This linked longitudinal and competitive data set at the physician-level serves as the ideal input for promotion response analyses.  Powered by our longitudinal, behavioral ImpactData^™ and our normative, attitudinal AdvantageBuilder^™ data assets, our consulting analytics solutions provide unparalleled insight into the drivers of brand choice within a complete competitive context.

Modeling on the promotionally sensitive portion of the market (new patient starts) using a transactional approach that maintains physicians in both competitive and historical promotional context, ImpactRx gauges promotional effectiveness using a scientific and well-known discrete choice approach. The results yield the most robust and powerful insights in the industry.  ImpactRx Consulting Analytics offers best-in-class analytical solutions that are unmatched in their level of insight.