Research with Impact

• Overview
• Promotional Effectiveness
• Consulting Analytics
• Custom Research

What We Do

ImpactRx’s proprietary, unique and robust data assets fuel comprehensive promotional effectiveness solutions.  ImpactData^™ captures physician behavior in response to promotion.  AdvantageBuilder^™ captures the attitudes, perceptions and beliefs underlying that behavior.  ImpactRx helps clients understand “what” physicians did, and “why” they did it.

The ImpactData^™ Difference

Through ImpactData^™ — the industry’s sole source of continuous-capture market promotion and physician treatment data — ImpactRx captures 1 million details and 3 million treatment decisions annually.

Real-time Data Capture: We capture promotional and prescribing activities from high-value physicians continuously and in real-time from the earliest point in the prescribing continuum – the physician’s office. This unique approach enables us to provide the earliest feedback on market dynamics and ensures that data are not degraded by memory recall and related errors.

Written Rxs: We monitor prescriptions that are actually written in doctors’ offices; the purest measure of physician behavior — before managed care, patient behaviors and other factors influence prescriptions dispensed at the pharmacy.

Physician as Linked Unit of Analysis: ImpactData^™ contains unique promotion and response metrics captured from the same physicians fueling best-in-class promotional effectiveness solutions

Complete Competitive Context: We provide a comprehensive read of promotion and prescribing activities across brands in a competitive setting, so data are not limited to the selection of a couple of brands and you can gauge the true standing of your product in the market.

Longitudinal Physician Panels of High-Value, Targeted Physicians: We study physician behaviors across a single data set of high-value sample physicians with specialty-specific benchmarks and analogs for the full lifecycle. This allows us to measure promotion and treatment metrics over time, yielding an unbiased assessment of the interdependencies between marketing strategy, sales and promotion activity, and physician prescribing behaviors.

The AdvantageBuilder^™ Difference

The AdvantageBuilder^™ normative database has systematically captured the attitudinal drivers of physician behavior including the “four forces” of prescribing – product, payor, promotion, and patient.  More than 800,000 surveys and 300 million questions have been asked and answered.

Physicians & Other HCPs:  We have surveyed more than 100,000 physicians to help us gain insights into the healthcare professionals important to your category.

Time:  We have continuously collected data since 2001 help us understand how healthcare professionals respond to market events and industry trends.

Products:  We monitor more than 500 pipeline and inline products to provide insight as to how healthcare professional behavior varies across categories.

Exclusive, well-established norms:  Our field activity/utilization and effectiveness metrics enable more powerful brand insight.