Research with Impact

News

1/11/2012 POP 2.0™ PROVIDES CUSTOM INSIGHT AT THE POINT OF PROMOTION AND PRESCRIBING - NOW IN THE PHYSICIAN'S OWN WORDS
1/9/2012 ImpactRx announces its OBR MARKET RESEARCH REPORT: The 4th Annual Outlook on the Pharmaceutical Promotional Landscape Within Oncology
11/2/2011 ImpactRx Appoints David Gascoigne Executive Vice President, Consulting Analytics, Innovation and Alliances
10/5/2011 ImpactRx Announces Launch of TabletImpact
9/28/2011 ImpactRx appoints Anand Narasimhan Executive Vice President, Operations and Technology
9/13/2011 Impactrx Acquires TargetRx
8/23/2011 ImpactRx appoints Gregory Ellis President and CEO
8/9/2011 ImpactRx announces enhancements to BrandImpact oncology
7/27/2011 Enhanced POP 2.0 provides custom insight into the physician’s mindset at the point of promotion and prescribing
7/19/2011 ImpactRx announces new additions to management team
7/6/2011 ImpactRx measures how patient brand requests drive physician treatment decisions
6/21/2011 ImpactRx names Kjell Nygren Vice President, Analytical Services
6/14/2011 ImpactRx expands psychiatry research panel to include adolescent psychiatrists
4/18/2011 ImpactRx has been acquired by Symphony Technology Group
3/7/2011 ImpactRx Launches New Pulmonologist Research Panel
1/1/2011 The 3rd Annual Outlook on the Pharmaceutical Promotional Landscape Within Oncology
8/26/2010 4 out of 5 Physicians Online Visited Health Care Professional Sites in Q1 2010
8/3/2010 Impactrx Launches First-in-class iPhone App That Offers Unprecedented Options In Mobile Marketing Research [pdf]
2/2/2010 Kantar Health and ImpactRx Launch CancerMPact [pdf]
1/11/2010 ImpactRx Closes Series E Round of Financing [pdf]
11/2/2009 comScore and ImpactRx Announce Availability of Physician Behavioral Measurement Solution [pdf]
4/13/2009 ImpactRx, Inc. Names Mark Degatano as Vice President, Business Development, Key Client Initiatives [pdf]
1/15/2008 ImpactRx broadens innovative research capability through acquisition of Paragon Research and Consulting [pdf]
11/1/2007 ImpactRx Announces Expansion and Addition of Physician Information Networks [pdf]

Publications

4/1/2010 Does the Inclusion of Competitive Detailing and Detail Position Improve Promotion Response Model Insights?’ Presented April 2010 at PMSA annual meeting [pdf]
1/19/2010 Oncology Business Review: A Year-End Look at the Promotional Landscape Within Oncology [pdf]
10/1/2009 Message Effectiveness Evaluation A Comparison of Three Approaches’ Presented October 2009 at PMRG Institute [pdf]
5/01/2009 Heterogeneous Learning and the Targeting of Marketing Communication for New Products Sridhar Narayanan, Puneet Manchanda [pdf]
4/1/09 Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior Journal of Marketing Research [pdf]
5/1/2008 Pharmaceutical Executive: Marketing Your Opportunities [pdf]
8/1/2007 Pharmaceutical Executive: Avandia Sales Away [pdf]
6/1/2007 Oncology Business Review: A Look Ahead Oncology Sales Force Effectiveness in an Era of Unprecedented Competition [pdf]
9/1/2006 PharmaVoice: Managing Lifestyles with Medicines [pdf]
10/26/06 Pharmaceutical Executive: Sewing Up Sales [pdf]
9/1/2005 Pharmaceutical Executive: No Margin for Error [pdf]
2/1/2005 Pharmaceutical Executive: The Sampling Subsidy [pdf]
9/30/2004 Pharmaceutical Executive: Real-Time Response [pdf]
1/01/2004 Activating Consumers, INVIVO, Jan. 2004
Liz Rodgers, Martin Elling, Rachel Zhang

ImpactRx®, Inc.
220 Gibraltar Rd., Ste 200
Horsham, PA 19044
Directions

Satellite Office
307 Fellowship Rd., Suite 300
Mt. Laurel, NJ 08054
Directions

(215) 444-8700