Research with Impact

• Overview
• Experience
• Management & Board
• Company History
• Partners

David Gascoigne Executive Vice President, Consulting Analytics, Innovation and Alliances

Mr. Gascoigne joins ImpactRx from IMS Health where his most recent positions were Vice President, Promotion Management and Vice President, Brand and Commercial Strategy. Within these roles, Mr. Gascoigne was the Global Head of IMS Consulting's Promotion Management practice enabling clients to understand and evaluate marketing ROI and to determine the optimal allocation of resources. Prior to his time at IMS, Mr. Gascoigne was a Client Partner with Accenture where his analytical experience extended beyond healthcare as he managed extensive and complex consulting engagements for major companies across multiple industries. Over the course of his career, which has included work in international markets as well as in the US, Mr. Gascoigne has developed broad expertise in the econometric and statistical modelling techniques used to assess all aspects of promotion effectiveness in the healthcare space, including specialized skill in analyzing the impact of direct-to-consumer advertising.

Mr. Gascoigne earned both a B.S. and M.S. in Applied Statistics from Sheffield University in England.