Research with Impact

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Our History

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The Story behind Our Logo

In Phrygia, an ancient kingdom in Asia Minor, an oracle predicted that whoever could undo a knot tied in the rope of King Gordius's chariot would become the next king of Asia. The knot was thought to be impossible to untie. Hundreds tried, unsuccessfully, until Alexander the Great slashed the knot with his sword and fulfilled the prophecy. The Gordian knot has come to symbolize complex problems. The ImpactRx logo, which features the Gordian knot, represents our steadfast commitment to helping clients gain a true competitive advantage by cutting through difficult marketing and sales challenges.

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